A type of marketing involving the cooperative efforts of a for-profit business and a non-profit business and a non-profit organization for mutual benefit.
To set apart a specific percentage of ones income to be used to support a good cause.
A Platform for top performers to support the next generation of entrepreneurs through donating a percentage of their success, while receiving brand and marketing value in return.
64% of shoppers say simply giving money away isn’t enough; they want businesses to integrate social impact directly into their business models (e.g. buy one give one campaigns).
More than 84% of global consumers want to buy socially or environmentally responsible services and products.
When choosing between two brands of equal quality and price, 90% of U.S. shoppers are likely to switch to a cause branded product.
85% of consumers have a more positive image of a product or company when it supports a cause.
88% of Americans want to hear about businesses’ social responsibility. [2013 Cone Communications Social Impact Study]
74% of employees say their job is more fulfilling when provided opportunities to make a positive impact at work.
North American cause sponsorship is projected to reach $23.2 billion in 2017, a projected increase of 4.2% over 2016.